Get PremiumKiwoom Securities, one of South Korea's leading securities brokers, officially signed a Memorandum of Understanding (MoU) with esports organization DRX
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DRX x Kiwoom Securities: South Korean esports welcomes a finance giant
Kiwoom Securities, one of South Korea's leading securities brokers, officially signed a Memorandum of Understanding (MoU) with esports organization DRX
The agreement outlines a collaboration involving joint marketing and, most notably, a naming sponsorship. The name "Kiwoom DRX" is already being strongly considered as the team's new identity. The specifics final team name, contract duration, and sponsorship amount will be finalized in a forthcoming formal contract. Should the deal go through, the name change could take effect as early as the start of the 2026 LCK season, expected next month.
According to multiple South Korean media outlets, the naming rights would initially apply only to DRX's League of Legends division.
If the deal materializes, it will mark Kiwoom's first direct venture into the esports sector. The company, already involved in traditional sports through its professional baseball team, the Kiwoom Heroes, sees this as a strategic opportunity to reach an even younger audience.
"We decided to pursue this partnership in order to broaden our connection with Generation Z, who will drive the economy of tomorrow," said Eom Ju-sung, CEO of Kiwoom Securities.
DRX Chairman Park Jung-mu highlighted the shared values between the two organizations: "Both companies share values of challenge and innovation. We will deliver new experiences combining esports and finance."
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