The Korean organization inaugurates a complex of roughly 1,570 m² (about 16,900 sq ft) on October 3, a short walk from Sinnonhyeon Station. Gaming floor, shop, restaurant: T1 keeps monetizing its fanbase outside of competition.
After Hongdae and Busan, T1
The heart of the venue remains a 24/7 PC bang, with private spaces sized for different groups (Focus Rooms, Duo Rooms, Team Boxes, an Arena), giant LED screens for viewing parties, a peripherals trial zone, and a T1 Racing area dedicated to F1 simulation, running on Samsung Odyssey monitors and Logitech equipment.
A Trophy Room traces the club's history, with handprints, jerseys, an audio zone and, for the first time, a kinetic art piece reproducing the signature pose of Lee "Faker" Sang-hyeok.
New to this third location: a premium restaurant, Hide on Bouche, whose menu is overseen by the chef in charge of the players' meals at T1 headquarters. The name plays on Faker's original handle, "Hide on bush," with a distinctly French "bouche" (mouth).
The headquarters shop, renamed T1 Flagship Store, is also moving to Gangnam in an expanded version and will sit alongside the Creative Lab, which offers custom jersey marking.
For Ahn Woong-gi, T1's COO, the venue is meant to become "a new landmark for global esports culture" beyond a simple gaming space.
The Base Camp is above all a diversification tool for the organization. Three revenue streams overlap there:
According to figures shared by the club, merchandising would account for 50 to 60% of a site's revenue, PC rental 20 to 25%, and dining 20 to 25%. More than half of visitors are reportedly foreign, which explains the premium positioning and the central role given to the shop.
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