Team France Unveils the Very First Esports Nations Cup Jersey on the Champs-Élysées

France is the first country to present its official kit for the Esports Nations Cup. Designed with adidas, the jersey was revealed on Sunday in front of thousands of people at the Esports Festival by the Esports World Cup, on the world's most beautiful avenue.

The setting had to live up to the occasion, and it was on the Champs-Élysées — transformed for the day into the largest free gathering dedicated to gaming and esports ever held in France — that Team France's Esports Nations Cup jersey was unveiled. A world first, as no other nation had yet presented its kit ahead of the inaugural competition, set for Riyadh this November.

A rooster over the heart

On the design side, adidas opted for restraint. The traditional royal blue dominates, paired with red and white, but the tricolore isn't displayed front and centre: the national colours are slipped into the jersey's ribbed detailing, visible only to those who take the time to look closely. The main pattern, meanwhile, draws directly on the visual vocabulary of gaming.

The jersey was presented by national team manager Bora "YellOwStaR" Kim, joined by ENC Ambassador for France Kamel "Kameto" Kebir and several selected players. It was the very first public appearance of the full French delegation.

The French rooster sits over the heart — a symbol of French excellence on the international sporting stage for decades, it now becomes the emblem of the nation's esports identity.

A jersey system

Official Kit Partner and Global Partner of the ENC, adidas will produce jerseys and tracksuits for all of the 100-plus participating countries and territories, across the 16 titles on the programme.

Each kit will be built on gaming-inspired graphic codes, custom typography nodding to arcade high-score screens, and a sleeve emblem shaped after the ENC medals, rendered in each nation's flag colours.

For Ralf Reichert, CEO of the Esports Foundation, national pride remains one of the most powerful connections between the public and sport, and the ENC aims to turn it into a new gateway into esports. He described the Paris launch as an "incredible and historic" moment for the competition, adding that no venue could be better suited than the Champs-Élysées to open this chapter.