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Team Liquid
Team Liquid and Alienware, Dell Technologies' gaming brand, have confirmed a five-year extension of their historic collaboration.
The longest-running partnership in the industry now runs through 2031 — with further extension options — and will ultimately bring the relationship between the two entities to twenty years.
Fifteen years together, and five more
The announcement comes as Alienware celebrates its 30th anniversary and 15 years alongside Team Liquid. Two milestones the organizations have chosen to mark by reaffirming a shared belief: esports.
What began as a hardware supply relationship has grown into a full strategic collaboration spanning performance testing, product development, content creation, global events and naming rights.
When we first started with Alienware, esports was still a dream. We didn't know where it would take us, but it was a blessing to have a partner that believed in both the dream and in us as an organization. This renewal celebrates the triumphs we've shared, the records we've broken, and the institutions that we've built together. Moreover, it declares that our ambition is stronger than ever.
Steve Arhancet, Co-CEO of Team Liquid
From the jersey to global infrastructure
Over the course of the partnership, Alienware has powered Team Liquid's ambitions, with the organization notably competing as Team Liquid Alienware in League of Legends and the brand's logo becoming a permanent fixture on Team Liquid jerseys through some of the org's most successful eras.
The two partners have also built one of the most advanced esports infrastructures in the world through the Alienware Training Facilities network, which today spans North America (Los Angeles), Europe (Utrecht) and Brazil (São Paulo), for a combined 5,500 square meters of training environments.
The collaboration extends into product innovation as well, with the Alienware Pro Series peripheral line shaped by data analysis and pro player performance insights.The true measure of this 15-year partnership isn't how long it has lasted, but the impact it has had on gamers and fans around the world.
We've created experiences that deepen fan engagement, expand access to premier esports content and showcase what's possible when leading organizations invest in the future of gaming. As we extend our partnership through 2031, we're focused on continuing to deliver the innovation, community connections and unforgettable moments that make esports such a powerful global platform.
Sid Jatia, SVP Global Consumer Marketing at Dell Technologies
An organization at the top of the Western market
Founded in 2000 in Utrecht, the Netherlands, and led by Victor Goossens and Steve Arhancet, Team Liquid today fields 96 players across titles including League of Legends, Counter-Strike 2, Dota 2, VALORANT, Mobile Legends: Bang Bang, Rainbow Six Siege, Fortnite and PUBG: Mobile. With revenue hovering around $62M for 2025 and more than $56 million in prize money won across over 7,000 tournaments, the organization remains regarded as one of the most economically powerful in the world.
Team Liquid and Alienware continue to redefine the standard for professional esports infrastructure and to push the boundaries of what a long-term brand partnership can achieve.
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