T1 Extends Multi-Year Partnership with SteelSeries

T1 announced on 5 June that it has signed a multi-year extension of its partnership with the SteelSeries brand.

Under the terms of this renewed agreement, SteelSeries will retain its status as official headset partner for T1's players on League of Legends and VALORANT. The partnership between the two entities first began in 2021.

Focus on Product Development

For the entire duration of the contract, the two companies plan to collaborate on a range of projects:

• Product testing
• Marketing activities
• Events
• Esports tournaments and brand activation campaigns.

A major focus of the partnership will be product development, with players taking part in testing SteelSeries' headsets and dedicated software while also contributing to feature improvements. They will work as co-creators, providing feedback from the professional esports scene to improve device quality and the overall gaming experience.

Jon Koob, SteelSeries' Global Director of Esports, said:

« We plan to support T1 in launching innovative, high-performance products and realizing their vision for the future of esports through our collaboration and exceptional creativity. As a global leader in the gaming gear industry, we take pride in creating a competitive future for gaming and look forward to celebrating continued success together both within and outside the esports sector. »

Joe Marsh, CEO of T1, added:

« We have partnered with SteelSeries since 2021 and have shared the most successful period in T1's history, including three consecutive LoL World Championships. I am proud of the achievements we have accomplished together and am very pleased to extend our partnership with SteelSeries. I look forward to various future collaborations. »

T1 has already had an eventful 2026 on the business side. Recently, reports surfaced that the organisation had finalised a contract extension for its CEO Joe Marsh, keeping him in the role through 2029. The organisation also unveiled a partnership with hardware manufacturer ASUS to launch co-branded Nvidia GPUs. But the most notable news came with the announcement of a $1.6 million operating profit in 2025 — the first time in its history that the organisation has turned an operating profit.